Wednesday, December 7, 2011

Advice for young creatives

Keep a copy of everything you do. And I mean everything.

That includes the insert you did offering Buy 1 Get 1 free on Budget Mince. And the shelf wobbler for thrush cream you're not especially proud of.

Because sooner or later you'll be trying to get a bit of freelance, just a little something to tide you over before the Christmas break, and a recruiter will say something like:

"I see you've done lots of creative stuff. But can you write 50% off on a shelf wobbler?"


"Because I can't see any examples on your website."

"No. I kind of assumed anyone can do that."

"So have you got any examples?"

And you'll think, 'GAH! That Mr RMWLC is always right!'

Friday, December 2, 2011

Christmas preparations for real men

One of the worst things about freelance life is that you’ll be at home with your family more. As a result, your wife will give you jobs.

So many jobs, in fact, that you will consider turning this into a DIY blog. And actually write a post on How to install a Christmas tree.

How to install a Christmas tree

Once some chancer has fleeced you and you've spent £30 (£30!!!) on a tree that Charlie Brown himself would reject, you’ll need to stick it in a stand.

You may find the tree doesn’t sit properly in the stand because the cretin lumberjack or whatever his name is doesn’t know how to cut a tree straight and gave you a wonky bottom bit of the trunk that needs evening out. (You should have spotted this when you bought it but you didn’t.)

To saw it you’ll need a saw. You can borrow a saw from a man, most likely a neighbour. The man will look down at you for not having your own saw. He thinks he’s so much better than you just because he built his own extension out the back and he’s got a van but he’s not all that. I saw him drinking on his own down the pub once I think he and his wife had had a row.

Saw it.

Put it in the stand. (Take care when positioning the tree as the pine needles are really sharp. If one goes under your nail you are likely to yelp in pain and maybe swear in front of the kids.)

Stand back to see whether or not it's straight.



Still wrong

Still wrong. What is up with this thing? I’ve been waggling it around for half an hour now.


Congratulations. You have installed your tree. Now you can move on to the next job on her list and this will not end until you get another gig so you'd better get on to some headhunters or something.

Thursday, December 1, 2011

At last!

It's that time of year when I can wear this and look AWESOME for a whole month.

Are Man City the GoCompare of the football world?

It’s crass. It’s unpleasant. But the fact remains that if you throw enough money at the media plan/players, eventually you get an uplift in sales/to the top of the league.