Following the success of my recent campaign to ‘STOP hiring art directors. FULL STOP.’ today sees the launch of my new movement, to MAKEPLANNINGHISTORY.
Planning is a shameful stain on our business.
Every year around 10% of an agency’s wage billings is wasted on planners. This is money that could be spent on biscuits or toilet roll.
Enough is enough!
Join my campaign where we say “No!” to brainstorms. Where we cry "No more!" to briefs being held up for weeks while they research things like 'the target market for electricity' or 'what kind of person drinks water'.
Here are some ways you can get involved in the campaign:
Add the MAKEPLANNINGHISTORY twibbon to your twitter pic (no I have no idea why either).Please join my campaign today and help create a better future for us all.
Buy tickets for the MAKEPLANNINGHISTORY benefit gig. It's going to be at the Wetherspoons in Leytonstone. Already confirmed are Lloyd from X Factor and local church tribute act Nuns 'n' Moses.
And most importantly, give money:
- £2 will pay for a planner to have a meal with normal people to get some ‘insights’ into the fact that none of them give a monkeys about brands.
- £20 will retrain a planner as a childminder or an academic, so they can babble away harmlessly without troubling anyone.
- £200 will buy a goat. Goats are cool.