My new product for the iPhone 4

From time to time I dabble in product design.

The other day, I was working with my friend Andy. We were trying to find an answer to one of the greatest challenges of modern life: How can I watch stuff on my iPhone 4 while eating?

I began experimenting with materials. I quickly found that wool was too soft, while seafood quickly went off.

Then Andy said what about trying a thermoplastic elastomer, a mix of plastic and rubber that won't scratch your iPhone and is really tough and a little bit bendy.

I knew instinctively that this was a terrible idea but didn’t want to discourage him as he’s a sensitive soul.

Anyway, here it is.






I’ll admit, it turned out better than I thought.

The Piolo is very light and neat. You can keep it on your keyring. Or in your pocket. Or on your keyring in your pocket.

It’s £4, plus 80p postage to anywhere in the world.

Look! Even Wired says it's brilliant.

Get yours today and support brilliantly creative, courageously entrepreneurial designers like Andy.