"He once had an awkward moment, just to see how it feels."

Just came across a page of all the ads from The Most Interesting Man In The World campaign and couldn't resist sticking a few up.







More killer lines:

"He's been known to cure narcolepsy just by walking into a room. His organ donation card also lists his beard. He's a lover, not a fighter, but he's also a fighter, so don't get any ideas."

"His charm is so contagious, vaccines have been created for it. If he were to give you directions, you'd never get lost, and you'd arrive at least 5 minutes early."

"His reputation is expanding faster than the universe. He once had an awkward moment, just to see how it feels. He lives vicariously through himself."