MFEST. The music festival for people who've given up on life.

It can't be. Can it?

They wouldn't, would they?

Of course they would.

MFEST. The music festival brought to you by Morrisons supermarket.

That's right, MFEST. Proof, were it needed, that this is the END OF DAYS.

MFEST.

MFEST.

Every time you say it, another piece of your soul dies.

And it's brought to us by Morrisons, those trusted purveyors of the finer things in life.

So far, the line-up includes such illustrious names as The Levellers, Texas, Bob Geldof and Inspiral Carpets.

Acts that wouldn’t look out of place in the ‘Reduced to clear’ section of any supermarket.

Headliners, The Levellers. To be fair, even in their heyday they didn't look great.

“MFEST will be a unique addition to the festival market with not only a glittering array of entertainment for all ages, but a brand new, reinterpretation of festival food”

- droned a corporate flunkey who long ago made a deal with the devil, exchanging his soul for a tin of Morrisons spam and some money-off vouchers.

Can brands just take everything that is cool about life and churn out their own soulless versions?

What next? The TESCO Value Holiday? The Walmart Wedding? Your first love, brought to you by McDonalds?

“We are incredibly excited to be the lead sponsor with such an incredible line-up planned and thrilled that our food will be keeping the crowds going at the inaugural MFEST experience."

Come, friendly bombs and fall on MFEST.