- Read the manifestos.
- Read what a variety of papers have to say on the different parties’ policies.
- Read about the situation in your constituency and who’s standing this time.
- Watch a debate or two.
So instead just use my simple guide, which helpfully shows you who to vote for according to agency role.
Suits. What you want to see is change. Changes to copy. Changes to artwork. It doesn’t really matter whether those changes actually makes things better or not. Change in and of itself is good.
Your vote: Conservative.
Planners. I know I know, after doing all that research and listening to all those focus groups, it does seem rather unfair to have to limit the proposition to a single thought. Far better to ram 3 opposing ideas in there.
Your vote: tick all the boxes and assume it'll sort itself out somewhere down the line.
Board members. Given Labour's plans to tax earnings over £150,000 at 50%, I'm guessing there’s going to be a lot of “Hmmm… that David Cameron’s got some interesting ideas” and “I’ve always been a fan of Big Society”.
Your vote: Conservative.
Art directors. I once had a neighbour called Jimmy (this is a bit of an aside but stay with me here folks). Jimmy was a lovable benefit-cheating ex-con who lived upstairs. I once had the pleasure of appearing as witness in a case of racial harassment against him.
What’s brilliant is, Jimmy was cleared of all charges on the grounds he couldn't be racist because he hated everyone.
Which is kind of like you guys. Shouting at suits. Shouting at planners. Shouting at your longsuffering writers. So because you guys have so much hate, I've decided the BNP is your ideal party of choice.
Of course it’s a little unfair to compare you to the BNP. They do after all have the decency to discriminate between those they hate and those they don’t. But it's what Jimmy would do.
Your vote: BNP.
Copywriters. Sadly, there’s not a party in the world lefty enough for writers who are, to a man, a sorry collection of lilly-livered bleeding heart liberals.
Your vote: Lib Dem (admittedly they're not that liberal, but they are the anti-Tories and also Clegg has that weedy nerdy writer look about him).
So, according to my calculations, if everyone follows my recommendation we'll end up with either a Tory majority or a hung parliament with an uncomfortable Tory-Lib Dem alliance.
It's exciting to think that this blog is now so influential it can determine the outcome of a general election!