3 hours ago
Tuesday, May 19, 2009
If you try hard enough, you can convince yourself anything is okay. Selling cigarettes. Working for big oil. Listening to James Blunt.
My conscience seems to have actually become more tender as I go on in this business. I used to think nothing of flogging credit cards and gas guzzlers. Whereas these days, there has to be at least a sniff of an award before I’ll touch it.
It’s something we don’t seem to discuss much. I remember once having the whole ethical debate with a fellow copywriter. He confessed he was struggling with being in the business full-stop, in fact he and his wife were looking into VSO. A few weeks later, he got a brief for a credit card with a particularly staggering rate and as I passed his office, I saw him staring forlornly at a map of Africa on the wall. He now works in-house at Oxfam.
I’ve turned down a couple of briefs in the past. The BNP, confused.com, that kind of thing. Once I even went to an interview where the agency mentioned they worked for an arms company. Just think, a job writing ads for products that just outright kill innocent people. Wow. I’m ashamed to admit, I was so taken aback that I didn’t even say anything, just sat there for the whole interview wasting everyone’s time. How’s that for sticking it to ‘em?
So what have you said no to?
Is there anything you wouldn’t do for money? Or would you even do that?
Posted by real men write long copy at 5:03 PM