Now this is clever.
Ivar’s Seafood Restaurant in Seattle released a story about how its founder anchored billboards in the Sound back in the 1950s, in anticipation of people one day travelling by submarine and seeing their ads.
They then announced they were going to haul up the billboards (cue PR madness).
I guess the moral is, it’s okay to play a hoax on folks. Just make sue it's as clever as this. Apparently, chowder sales have quadrupled.
(I actually had this same idea, but with ads being written on balloons and released into the sky because people would one day travel by plane. I can see how maybe billboards underwater does work a bit better though.)
Found this story on The Denver Egotist.
7 hours ago