Friday, November 13, 2009

Creative cleansing

Is it just me or is anyone else finding it increasingly difficult to get work through?

Presumably this is a result of the recession and clients being more cautious with their budget. Whatever it is, I’m finding I have to do increasingly demeaning and sordid things to sell stuff in.

It’s got so bad now that Mrs RMWLC always knows when I’m presenting work because I’ll leave the house in tight shorts and a low-cut top.

Which is fine except I’m beginning to wonder how much further I can go. Even as I type this I’m sat at my desk in nothing but a negligee and it’s well draughty I can tell you.

But those I present to are constantly baying for more, licking their lips then dropping pens on the floor and demanding I slowly pick them up going “oooh ahhh”.

So what’s the answer?

The more I think about it, the more I believe that this is a time when our industry needs a new breed of creative. One that is less focussed on the work and more focussed on pointing at it seductively and pouting.

You can see things are already going that way. Junior creatives today are at least 10% better looking than their counterparts from a couple of years ago. And students now are generally expected to include a few glamour shots in their books. Otherwise, how does the CD know what you’re capable of?

But is there an ugly side to the beautiful creative department?

Of course we're told there’s still a place for the old-fashioned ugly, talented creative in the modern agency. What they don't mention is that that place is generally dark and windowless.

Here at Partners, we use the bike storage facility. Briefs are simply slipped under the door and scamps are passed back a few hours later. Then, the more aesthetically-pleasing creatives can present the work and our creative Quasimodos can do their job without scaring clients or small children.

But I can't help worrying there's a price to all this. Once I lose my youthful good looks and my firm thighs have begun to sag, will I also be cast into the darkness? Anyone?

1 comment:

  1. What about if you're ugly, but very cool? Can you pick up points for style and charm?

    I hope so, otherwise I sense a storage facility might be beckoning... sigh.