I know this campaign is still finding its feet a bit but I really like this execution. Because it is a truth. And truth is hard to find, particularly in the grubby little world of advertising.
And while we're on the subject of truth in ads, Marmite's love/hate campaign is the truthiest of them all.
That's right, it's an elf barfing into Santa's hat. Lovely stuff.
I feel like I should be upset that even Christmas lights are ads, though I'm not sure why.
The commercialisation-of-Christmas ship sailed a long time ago. And the Christmas lights over shops flogging people stuff they don't want or need at Christmas should be the last thing I'm worried about. I'm such a worrier.
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