10 hours ago
Thursday, January 8, 2009
Airmiles is a brilliant product (I know because I started collecting as a result of reading the brief).
We did tons of ads for this brief over several months. Those executions were a lot more engaging and would have got people talking down the pub. But in research people were still scratching their heads wondering what the hell the product is.
So here’s the focus group’s choice. If you don’t like it, blame them.
Top work on the animation by Studio AKA, who turned it around in no time with good grace.
Posted by real men write long copy at 3:46 PM