The travel company Activities Abroad is currently getting some fantastic stick for sending out an email promising ‘chav-free holidays’. It featured a list of names that that are unlikely to appear on one of its holidays, including Britney, Chantelle and Dazza.
Brand Republic reports the email has ‘sparked outrage from some customers who have accused the firm of "smug class warfare" and said they will not use them again’.
Although their strategy appears to have spectacularly backfired, the company is taking the kind of unrepentant stand that’s currently serving the BBC so well.
"I simply feel it is time the middle classes stood up for themselves. We work hard to make a decent home and life for our families and we pay our taxes to contribute to our society and economy" blustered managing director and avid Daily Mail reader, Alistair McLean, before completely losing the run of himself. "Unfortunately, everybody else in our society seems to take from us, whether it is incompetent bankers or the shell-suited urchins who haunt our street corners."
I didn’t actually make that last bit up. Honestly. “Shell-suited urchins who haunt our street corners.” Fantastic.
10 hours ago